Benefits of applied AI counsel

What you gain from working with an outside reader.

Khanthal's engagements are built around a different set of priorities than most AI advisory work. These are the practical differences that tend to matter most to the teams we work with.

Back to Home

Six things that distinguish how we work

Each of these emerged from conversations with organisations about what was missing from other advisory relationships they had tried.

Deep domain reading

Our principals read AI research and governance literature as a sustained practice, not as pre-meeting preparation. This means the counsel you receive is grounded in how the field actually stands, not how it was presented in a vendor deck.

Written deliverables

Every engagement produces written documents that your team can read carefully, annotate, and return to. We do not deliver our findings primarily through presentations that disappear after the meeting ends.

No vendor affiliations

Khanthal holds no equity in any AI company and takes no referral fees. When we describe the landscape of available tools, we are describing it for your benefit, not for ours.

Deliberate pacing

Our engagements are paced around your team's capacity for careful thought. We do not compress timelines to increase throughput. If your team needs time to reflect between sessions, the engagement accommodates that.

Malaysia and regional context

We work in and from Malaysia. Our understanding of the local regulatory landscape, industry mix, and organisational norms is current and direct, not translated from a different market context.

Clear scope, clean exit

Every engagement has a written scope and a defined conclusion. We do not structure our engagements to create dependency. At the close of any engagement, your team holds the work and is free to proceed as it chooses.

Professional expertise

The principals at Khanthal have backgrounds in applied machine learning research, computational linguistics, governance, and policy analysis. This combination is deliberate. AI advisory work that is purely technical tends to miss the organisational and governance questions. Advisory work that is purely governance-focused tends to produce recommendations that cannot be implemented by a technical team. Our engagements bring both perspectives into each working session.

  • Cross-disciplinary team with technical and governance expertise
  • Sustained reading practice in AI research and regulatory developments
  • Experience working with mixed technical and non-technical client teams

Engagement process

Our three engagements — Working Frame, Loom Pilot, and Continuous Counsel — are structured around different depths of involvement. Each has a defined opening, a working period, and a written conclusion. The process is not improvised on arrival; it is prepared for, conducted with care, and closed with a clear record. You know at the start what the engagement will produce, and you receive exactly that.

  • Defined scope agreement before work begins
  • Written record at each working stage
  • Clear written conclusion at engagement close

Client service quality

We respond to enquiries within two working days. Working sessions are scheduled in advance and are not rescheduled without reasonable notice. Written deliverables arrive when they are promised. These are not exceptional standards; they are the minimum we hold ourselves to. We mention them because, in practice, they are not universal in advisory engagements.

  • Two working day response commitment for all enquiries
  • Scheduled sessions held to the agreed time
  • Deliverables provided on the date given in the scope agreement

Value and pricing

Our fees are published and fixed. RM 1,140 for a Working Frame. RM 2,940 for a Loom Pilot. RM 4,610 per year for Continuous Counsel. There are no additional charges for working sessions within the agreed scope, no hourly overrun fees, and no upselling during the engagement. The price you see when you enquire is the price you pay.

  • Fixed, published fees with no hidden charges
  • No hourly overruns on working sessions within scope
  • Quarterly invoicing available for Continuous Counsel

Outcomes and results

The outcome of a Khanthal engagement is not a system; it is a clearer understanding. Teams that complete a Working Frame describe knowing more precisely what they are asking and what they do not yet know. Teams that complete a Loom Pilot describe having a working piece of learning they can take into their next decision. Teams in Continuous Counsel arrangements describe having a consistent, honest voice available to them when the internal conversation becomes circular.

  • Sharper internal alignment on what the AI question actually is
  • Written frame or pilot record your team can share internally
  • Steady outside perspective available across a full year

How this differs from other advisory arrangements

This is an honest comparison. These are the structural differences that appear most often in conversations with organisations that have worked with other advisers before approaching us.

Feature Typical AI advisers Khanthal
Vendor independence Often affiliated with vendors or platforms No vendor affiliations or referral fees
Fee transparency Fees typically quoted after scoping Published fees, no hidden charges
Primary deliverable format Slide presentations, verbal briefings Written documents your team keeps
Operational access May request system or data access No operational access requested or held
Engagement pacing Set by adviser throughput targets Set by your team's capacity to reflect
Scope management Scope tends to expand with additional fees Written scope agreed before work begins
Local Malaysia context Often adapted from international frameworks Grounded in the Malaysian market directly

What you will not find elsewhere

These are features of Khanthal's practice that, in our experience, are not standard in the advisory market in Malaysia.

The Working Frame document

The written frame produced at the close of the Working Frame engagement is a proprietary format developed over multiple client engagements. It sets out the question in structured terms — what is known, what is uncertain, what a reasonable attempt might look like — in a way that is readable by both technical and non-technical members of your team. It is not a report; it is a working document.

The initial conversation, at no charge

Before any engagement begins, we offer an initial conversation to understand your question and determine whether one of our engagements is a reasonable fit. There is no charge for this. It is not a sales call; it is an honest exchange about whether the engagement is likely to be useful to your team. We will say clearly if we think it is not.

Quarterly written reflections in Continuous Counsel

The Continuous Counsel arrangement includes written reflections at quarterly intervals. These are not status reports; they are considered readings of where the in-house work stands, what the counsel has observed across the year, and what might be worth examining in the months ahead. They are written for your leadership team, not for a technical audience.

We will refer you elsewhere if we should

If your question is one that requires technical implementation rather than advisory counsel, we will say so. We maintain relationships with technical practitioners in Malaysia whom we can refer to directly. We do not hold engagements beyond their useful scope in order to keep a billing relationship going.

The practice in numbers

40+

engagements completed

6

sectors served in Malaysia

4

years of practice

100%

of clients received their deliverables on schedule

MDEC Digital Economy Advisory Panel

Contributing member since 2022

Malaysian Institute of Corporate Governance

Associate practitioner membership

Asia-Pacific AI Governance Forum

Invited contributor, 2023 and 2024

Ready to begin a careful conversation?

Send us a brief note about your question. The first conversation is at no charge, and we will be honest about whether an engagement is a reasonable fit.

Send an Enquiry